WESTON, Mass.--(BUSINESS WIRE)--Advisor360°, a leading provider of software for the wealth management industry, today announced the acquisition of Parrot AI, a generative artificial intelligence (AI) provider for financial advisors. The acquisition will enable Advisor360° to integrate Parrot AI's capabilities into its platform, providing advisors with a new set of tools to enhance client service and productivity. "Generative AI is transforming the way financial advisors interact with their clients and manage their practices," said Rich Spurio, CEO of Advisor360°. "By integrating Parrot AI's technology into our platform, we are empowering advisors with the tools they need to succeed in today's rapidly evolving environment." Parrot AI's technology uses natural language processing (NLP) and machine learning (ML) to automate tasks such as client onboarding, portfolio analysis, and financial planning. The technology can also be used to generate personalized financial advice and insights for clients. "We are excited to join forces with Advisor360°," said Shannon Rosic, CEO of Parrot AI. "Our combined expertise will enable us to deliver a truly innovative solution for financial advisors." The acquisition is expected to close in the first quarter of 2025. Terms of the deal were not disclosed. About Advisor360° Advisor360° is a leading provider of software for the wealth management industry. The company's platform provides a unified view of client data, portfolio management tools, and financial planning capabilities. Advisor360° serves more than 5,000 financial advisors and manages over $1 trillion in assets. About Parrot AI Parrot AI is a generative artificial intelligence (AI) provider for financial advisors. The company's technology uses natural language processing (NLP) and machine learning (ML) to automate tasks such as client onboarding, portfolio analysis, and financial planning. Parrot AI is based in San Francisco, California.